Vision or Data: Which Came First? The Role of Business Intelligence.
The role of business intelligence in digital marketing is about how we form our views, and can we recognise if ideas are strategic in nature… Read More
7 Hot Takes on Google’s Privacy-First Cookie Alternative
Cookie Privacy: Advertising in a world where organic findability is a second class citizen. Hot takes on Google’s privacy-first web announcement are everywhere. Before you… Read More
The Most Dangerous Rodeo In Advertising: Machine Learning’s Need For Certainty.
Sneakersnstuff PPC Case Study: Nobody likes watching their profits decrease, waiting for Google ads to prove beyond all mathematical doubt that the intention to buy… Read More
Hush Money? Google’s Industry Leader Position In Advertising Is Under Threat.
Are we crazy to think Google’s industry leader position in advertising is under threat? For a long time they were the undisputed kings of digital… Read More
We Found The Best & Worst Digital Ads Of Last Year …And One Epic Fail
Looking for the best and worst digital ads? The truth is we didn’t have to go searching far for these examples. These ads came to… Read More
How I Survived Apple’s iOS14 Update (And Made Facebook Ads Great Again)
For Facebook advertisers, surviving in the new world since the iOS14 update has been an ongoing challenge. Even the normally monotone Zuckerberg has gone on… Read More
10 Incredible Ecommerce Statistics For 2021
When it comes to predicting the future of retail, the prediction of ecommerce stats is a massive industry. That’s why we’ve put together 10 incredible… Read More
Why Schema Markup is Important for SEO. Webinar with SchemaApp.
In this webinar we answer schema markup questions including why is schema markup important for SEO? what is product schema? does Google use schema? and… Read More
Is Fashion SEO important for Ecom? Webinar with Pi Datametrics
Yes, Fashion SEO is important for Ecom! eCommerce SEO is tricky to navigate at the best of times, not to mention in the current retail… Read More
New Google Smart Shopping Option in New Customer Acquisition
In a nutshell – Google Smart Shopping campaigns have been introduced to help advertisers adapt and optimise ads in real time. This new addition, called… Read More