Insight Potential
A Different Kind Of Model
Computers are data driven. People are biased and look for the data that will support that bias.
This is one of the biggest challenges in digital marketing. That and the fact that if your analytics geeks are not brilliant communicators, those game changing insights that could drive growth will never be understood – let alone actioned.
The Only Question That Matters
Does It Facilitate Understanding?
Data bias, inability to collaborate or communicate, scalability, data vomit in general… the list of obstacles to growth is endless when it comes to big data. The more time we spend talking to data scientists and people who teach analytics, the more obvious the disconnect between data accuracy and whatever is used to support gut feelings.
Your success relies on everyone at your company being able to understand the big picture insights.
Reporting + Forecasting
Forecast Using Machine Learning
The easy part is setting up a data warehouse, creating a custom database, and connecting all of your data points which transform into an automated report.
The last mile in analytics is turning it into a visual report that non-analytics experts can understand in order to find actionable insights. For brands with a lot of data, talk to us about creating forecasts with machine learning.
Predict The Future
To optimise revenue growth, connect with the dynamic trends of your customers. That means empower your team to discover new ideas.