Vision or Data: Which Came First? The Role of Business Intelligence.

Vision or Data: Which Came First? The Role of Business Intelligence.

March 24, 2021 | Andrew_McGarry

The role of business intelligence in digital marketing is about how we form our views, and can we recognise if ideas are strategic in nature… Read More


7 Hot Takes on Google’s Privacy-First Cookie Alternative

7 Hot Takes on Google’s Privacy-First Cookie Alternative

March 12, 2021 | Andrew_McGarry

Cookie Privacy: Advertising in a world where organic findability is a second class citizen. Hot takes on Google’s privacy-first web announcement are everywhere. Before you… Read More


The Most Dangerous Rodeo In Advertising: Machine Learning’s Need For Certainty.

The Most Dangerous Rodeo In Advertising: Machine Learning’s Need For Certainty.

March 9, 2021 | Andrew_McGarry

Sneakersnstuff PPC Case Study: Nobody likes watching their profits decrease, waiting for Google ads to prove beyond all mathematical doubt that the intention to buy… Read More


Hush Money? Google’s Industry Leader Position In Advertising Is Under Threat.

Hush Money? Google’s Industry Leader Position In Advertising Is Under Threat.

March 3, 2021 | Andrew_McGarry

Are we crazy to think Google’s industry leader position in advertising is under threat? For a long time they were the undisputed kings of digital… Read More


We Found The Best & Worst Digital Ads Of Last Year …And One Epic Fail

We Found The Best & Worst Digital Ads Of Last Year …And One Epic Fail

March 1, 2021 | Andrew_McGarry

Looking for the best and worst digital ads? The truth is we didn’t have to go searching far for these examples. These ads came to… Read More


How I Survived Apple’s iOS14 Update (And Made Facebook Ads Great Again)

How I Survived Apple’s iOS14 Update (And Made Facebook Ads Great Again)

February 1, 2021 | Hannah Reyes

For Facebook advertisers, surviving in the new world since the iOS14 update has been an ongoing challenge. Even the normally monotone Zuckerberg has gone on… Read More


10 Incredible Ecommerce Statistics For 2021

10 Incredible Ecommerce Statistics For 2021

January 27, 2021 | Hannah Reyes

When it comes to predicting the future of retail, the prediction of ecommerce stats is a massive industry. That’s why we’ve put together 10 incredible… Read More


Why Schema Markup is Important for SEO. Webinar with SchemaApp.

Why Schema Markup is Important for SEO. Webinar with SchemaApp.

January 19, 2021 | Andrew_McGarry

In this webinar we answer schema markup questions including why is schema markup important for SEO? what is product schema? does Google use schema? and… Read More


Is Fashion SEO important for Ecom? Webinar with Pi Datametrics

Is Fashion SEO important for Ecom? Webinar with Pi Datametrics

| Andrew_McGarry

Yes, Fashion SEO is important for Ecom! eCommerce SEO is tricky to navigate at the best of times, not to mention in the current retail… Read More


New Google Smart Shopping Option in New Customer Acquisition

New Google Smart Shopping Option in New Customer Acquisition

December 9, 2020 | Hannah Reyes

In a nutshell – Google Smart Shopping campaigns have been introduced to help advertisers adapt and optimise ads in real time. This new addition, called… Read More


Featured Posts

November 12, 2020 | Andrew_McGarry

Influencer Perspective

McGarry Agency: Hannah and Sheri - Brands Tackling Social Issues
McGarry Agency: Hannah and Ruth - Sustainability
McGarry Agency: Hannah and Howey - How to Grow Your Followers
McGarry Agency: Andrew and Howey - Why Influencers Deserve More Respect

Influencer Perspective

McGarry Agency: Hannah and Sheri - Brands Tackling Social Issues
McGarry Agency: Hannah and Ruth - Sustainability
McGarry Agency: Hannah and Howey - How to Grow Your Followers
McGarry Agency: Andrew and Howey - Why Influencers Deserve More Respect