Read: GANT SEO

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Men’s Shirts Revenue Increased +53%.
Overall GANT apparel and homeware revenue growth and brand visibility delivered using SEO.

“In all the time I’ve worked with The McGarry Agency they have never let me down. Their work ethic and knowledge of SEM and all its facets is second to none. I have 100% trust in their work and know they can deliver results above and beyond my expectations, they are always looking for ways to improve performance. I don’t see the relationship as client / agency, they have become more like an extension of my team.”

John Werbinski
Ecommerce Director at GANT

 

In 2016, GANT UK committed to placing a prominent focus on longterm SEO to grow brand visibility and product revenue, while protecting their authentic preppy brand.

The approach to Search Engine Optimisation (SEO)

GANT UK choose us to manage their SEO Project because of our deep expertise in SEM and the fashion industry. Our ability to deliver insights beyond last click ecom channel revenue helped to create sustainable improvements both on and off their platform. Our primary focus was improving SEO for the UK. We also consulted with European, Nordic and US markets.

 

For over 4 years we developed an innovative and bespoke approach to SEO for GANT UK including:

– significant growth due to the combination of technical fixes impact, engagement-worthy content launches, and digital PR outreach for high quality backlinks.

– As a global leader in shirts, this category is a key focus and we consistently delivered organic revenue growth. Improving Share of Voice in SHIRTS required a longterm plan.

– Due to how competitive the market opportunity is for organic rankings, seasonal wins such as KNITWEAR visibility in Winter and POLOS in Summer were standout milestones.

The Results

* In the first 12 months, brand visibility based on organic impressions increased +41.3%

* SEARCHMETRICS (Enterprise SEO Platform) recorded year one visibility improvement score for Nonbrand Phrases at +280%.

* By the end of the second year, YoY revenue growth reached +40% from Google UK visitors.

* During the project lifetime, page 1 Google rankings were achieved for competitive terms such as CHINOS, SHIRTS, POLO SHIRTS, SWEATERS, and JUMPERS.

* New customer revenue growth using SEO was heavily focused on SHIRTS and we increased that consistently.

* Men’s Shirts revenue increased with the biggest YoY jump at +53.6%. Our forecast revenue growth range was 20% to 40%.

* We consistently achieved higher organic visibility for GANT in a key category like MENS SHIRTS than their rivals such as Ralph Lauren, Tommy Hilfiger, or Ted Baker.

 

 

We Love Tech, Fashion And Exclusivity

SPECIALISTS – Your agency partner should have a unique track record with fashion & lifestyle customers. Successful global brands demand category exclusivity.

They should not be partnering with your direct competitors and pretending there’s no conflict of interest. You’re either winning someone else’s marketshare or they’re taking yours. People will tell you there’s nothing to worry about until it’s too late. If your agency is using your brand name to win new business with a direct competitor, what does your instinct tell you?

"I've been working with The McGarry Agency for over 10 years. Andrew and his team are always my go-to when it comes to all things SEO and Google adwords. Andrew is just one of those guys who knows his stuff and tells it to you straight. He is clearly passionate about what he does and constantly up to date with the evolving nature of best practice. He has built a team around him that can execute large and complex campaigns across both SEO and PPC. If you want an expert, speak to Andrew at The McGarry Agency."

Kieran Clinton-Tarestad

Chief Digital Officer at SNEAKERSNSTUFF

Performance Marketing That Protects Your Brand

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"In all the time I’ve worked with The McGarry Agency they have never let me down. Their work ethic and knowledge of SEM and all its facets is second to none. I have 100% trust in their work and know they can deliver results above and beyond my expectations, they are always looking for ways to improve performance. I don’t see the relationship as client / agency, they have become more like an extension of my team."

John Werbinski

Ecommerce Director at GANT

Title Goes Here

Others say ‘free audit’. We say ‘Opportunity Analysis …by Strategic Priority’. OK, it’s not as catchy but there’s a BIG difference. Optimising your revenue growth means not treating every available tactic as equal. New opportunities in fashion & lifestyle audiences come in various levels of effort vs reward. Marketing and Ecommerce teams need an appraisal of the current performance marketing performance, in the context of your platform, brand reach, current investment level, and market opportunity.

Automation must take care of 80% of the heavy lifting, freeing up talent to win marketshare by focusing human expertise on the hypercompetitive 20% at the head of the tail. Innovation and growth require choosing what to be laser-focused on, and not get distracted by lower priority noise.

Pricing Models That Reflect Your Investment

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Industry-Published Innovation

UNIQUE INSIGHTS - As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. For example, how does your product data compare with wider industry trends?

Our research has been published on industry sites such as SearchEngineLand. Facilisi morbi tempus iaculis urna. Gravida rutrum quisque non tellus. Pellentesque adipiscing commodo elit at imperdiet dui accumsan sit. Sed elementum tempus egestas sed sed risus.

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Predicting The Future With Data

FORECASTING - Every client we work with in the fashion and lifestyle space deepens our already strong understanding of what makes this type of consumer think and how best to connect with them. Our goal is to predict the future so that every successful strategy increases the weight of evidence behind it. New innovative ideas turn into proven strategies after every successful campaign.

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