Read: GANT PPC

Connect with new customers

250% revenue growth during our management, winning market share while staying true to brand

In 2012 GANT UK committed to placing a prominent focus on eCommerce trading to reduce the cost per sale and achieve order volume growth, while protecting their authentic preppy shaping brand.

A one size fits all approach to Pay Per Click (PPC) advertising won’t ensure high quality brand ads that always deliver on aggressive sales targets. GANT UK choose us to run their PPC efforts because of our extensive experience working with fashion brands and our understanding that customised tactics will win more market share for premium lifestyle brands.

We established successful YoY Search ads, Google Shopping ads, Display Remarketing ads, Display awareness ads, Gmail ads, video ads and discovery ads to introduce the brand to first time visitors.

For over 8 years we developed an innovative and bespoke approach to PPC for GANT UK including:

  • Creating ad copy that resonated with the right customer persona to win the click – this is an artform that is hard to master
  • Intensive audience building to find the right kind of customer focussed on their behaviour and where they are in their user journey
  • Specially tailored, product feed optimisations to deliver results that outperform dedicated shopping comparison services
  • Optimising for nonbrand terms in Google Shopping to increase revenue
  • Focus on key categories for marketshare and revenue growth like SHIRTS


The Results

  • 250% revenue growth during our 8 years nurturing GANT UK PPC
  • 49% reduction in Cost of Service in year one, consistently exceeding 1,200% ROI annually between 2012 and 2015
  • 110% increase in SHIRTS category revenue
  • We achieved every single revenue target put to us by GANT, within the ROI range forecasted


“In all the time I’ve worked with The McGarry Agency they have never let me down. Their work ethic and knowledge of SEM and all its facets is second to none. I have 100% trust in their work and know they can deliver results above and beyond my expectations, they are always looking for ways to improve performance. I don’t see the relationship as client / agency, they have become more like an extension of my team.”

John Werbinski
Ecommerce Director at GANT

In total we managed 12 individual ad accounts globally including the UK, North America, Canada, Sweden, Finland, Denmark, France, Spain, Italy, Portugal, Netherlands, Belgium.

 

 

We Love Tech, Fashion And Exclusivity

SPECIALISTS – Your agency partner should have a unique track record with fashion & lifestyle customers. Successful global brands demand category exclusivity.

They should not be partnering with your direct competitors and pretending there’s no conflict of interest. You’re either winning someone else’s marketshare or they’re taking yours. People will tell you there’s nothing to worry about until it’s too late. If your agency is using your brand name to win new business with a direct competitor, what does your instinct tell you?

"I've been working with The McGarry Agency for over 10 years. Andrew and his team are always my go-to when it comes to all things SEO and Google adwords. Andrew is just one of those guys who knows his stuff and tells it to you straight. He is clearly passionate about what he does and constantly up to date with the evolving nature of best practice. He has built a team around him that can execute large and complex campaigns across both SEO and PPC. If you want an expert, speak to Andrew at The McGarry Agency."

Kieran Clinton-Tarestad

Chief Digital Officer at SNEAKERSNSTUFF

Performance Marketing That Protects Your Brand

QUALITY CONTROL – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enim neque volutpat ac tincidunt vitae semper quis.

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"In all the time I’ve worked with The McGarry Agency they have never let me down. Their work ethic and knowledge of SEM and all its facets is second to none. I have 100% trust in their work and know they can deliver results above and beyond my expectations, they are always looking for ways to improve performance. I don’t see the relationship as client / agency, they have become more like an extension of my team."

John Werbinski

Ecommerce Director at GANT

Title Goes Here

Others say ‘free audit’. We say ‘Opportunity Analysis …by Strategic Priority’. OK, it’s not as catchy but there’s a BIG difference. Optimising your revenue growth means not treating every available tactic as equal. New opportunities in fashion & lifestyle audiences come in various levels of effort vs reward. Marketing and Ecommerce teams need an appraisal of the current performance marketing performance, in the context of your platform, brand reach, current investment level, and market opportunity.

Automation must take care of 80% of the heavy lifting, freeing up talent to win marketshare by focusing human expertise on the hypercompetitive 20% at the head of the tail. Innovation and growth require choosing what to be laser-focused on, and not get distracted by lower priority noise.

Pricing Models That Reflect Your Investment

SHARED FINANCIAL RISK - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enim neque volutpat ac tincidunt vitae semper quis. Arcu bibendum at varius vel pharetra vel turpis nunc eget. In nibh mauris cursus mattis molestie a iaculis at. Facilisi morbi tempus iaculis urna. Gravida rutrum quisque non tellus. Pellentesque adipiscing commodo elit at imperdiet dui accumsan sit. Sed elementum tempus egestas sed sed risus. Justo laoreet sit amet cursus sit amet dictum sit. Ultricies leo integer malesuada nunc vel risus commodo. Nibh venenatis cras sed felis eget velit aliquet sagittis. Arcu non odio euismod lacinia at quis.

Industry-Published Innovation

UNIQUE INSIGHTS - As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. For example, how does your product data compare with wider industry trends?

Our research has been published on industry sites such as SearchEngineLand. Facilisi morbi tempus iaculis urna. Gravida rutrum quisque non tellus. Pellentesque adipiscing commodo elit at imperdiet dui accumsan sit. Sed elementum tempus egestas sed sed risus.

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Predicting The Future With Data

FORECASTING - Every client we work with in the fashion and lifestyle space deepens our already strong understanding of what makes this type of consumer think and how best to connect with them. Our goal is to predict the future so that every successful strategy increases the weight of evidence behind it. New innovative ideas turn into proven strategies after every successful campaign.

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