The stories that caught our eye recently.

• How Google indexes passages of a page and what it means for SEO [Link: SearchEngineLand]
• UK watch time of fashion and beauty videos on YouTube is skyrocketing, revealing key opportunities for marketers. [Link: Econsultancy]
• “66% bought something from Amazon”. Part 2 of this month’s brand & retail tracker, is out now. [Link: TheIndustry.fashion]
• Deepening customer relationships with data. Easy to say, harder to do well. [Link: Bain]
• Year to date retail trends report, up to October 2020, is out now and free to download! [Link: Pi Datametrics]
• TikTok spins Ocean Spray-Fleetwood Mac viral video into a commercial [Link: AdAge]