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TailorByrd PPC Case Study:
140% increase in PPC revenue in 12 months

“I can’t stress how important the trust factor is. I have full confidence in The McGarry Agency to spend our paid search dollars and spend them wisely—and I have the numbers to back it up. They used paid search strategies to keep potential customers moving along the sale’s funnel. We’ve seen tremendous success from our PPC and retargeting campaigns.”David Grieco, Senior Vice President of E-Commerce & Marketing, TailorByrd

TailorByrd, a men’s apparel brand based in the USA, specialising in luxury sportswear for men and boys since 2003.

In September 2017, with Black Friday approaching quickly, TailorByrd needed to find a new search agency that they could trust; one they wouldn’t have to watch over and who understood the apparel space – particularly menswear.

To make matters more complicated, they were also in the middle of transitioning to a new e-commerce platform and moving warehouses. They didn’t have time to micromanage every aspect of paid search; they needed to find an agency they could trust to treat his brand like their own.

TailorByrd turned to The McGarry Agency, trusting us to deliver spectacular Black Friday results by creatively targeting and engaging their key audiences.

This is how we did it:

– Performed a full keyword audit and evaluation to create a “before and after migration plan” making sure TailorByrd wouldn’t lose any traffic or ranking while moving e-commerce platforms during the busiest time of the year.

– Restructured all existing PPC and display campaigns including retargeting and remarketing through Google Shopping and Google Display Network.

– Built all new shopping campaigns, introducing non-brand search.

– Improved the buyer’s journey from start to finish by improving the website and landing pages.

The Results

  • As a result of their collaboration, TailorByrd had their most successful Black Friday weekend ever. The transition was smooth, and they continue to see strong PPC growth across the board.
  • After six months, year-over-year PPC comparisons show a 98% increase in revenue, a 118% increase in transactions, an overall cost-per-click decrease of 9%, a traffic increase of 73%, and an ROI increase of 39%.
  • After one year, those KPIs continue to grow. Now, year-over-year comparisons show a 140% increase in revenue, a 164% increase in desktop transactions, a 177% increase in mobile transactions, and a total conversion rate increase of 37%.

 

 

We Love Tech, Fashion And Exclusivity

SPECIALISTS – Your agency partner should have a unique track record with fashion & lifestyle customers. Successful global brands demand category exclusivity.

They should not be partnering with your direct competitors and pretending there’s no conflict of interest. You’re either winning someone else’s marketshare or they’re taking yours. People will tell you there’s nothing to worry about until it’s too late. If your agency is using your brand name to win new business with a direct competitor, what does your instinct tell you?

"I've been working with The McGarry Agency for over 10 years. Andrew and his team are always my go-to when it comes to all things SEO and Google adwords. Andrew is just one of those guys who knows his stuff and tells it to you straight. He is clearly passionate about what he does and constantly up to date with the evolving nature of best practice. He has built a team around him that can execute large and complex campaigns across both SEO and PPC. If you want an expert, speak to Andrew at The McGarry Agency."

Kieran Clinton-Tarestad

Chief Digital Officer at SNEAKERSNSTUFF

Performance Marketing That Protects Your Brand

QUALITY CONTROL – Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enim neque volutpat ac tincidunt vitae semper quis.

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"In all the time I’ve worked with The McGarry Agency they have never let me down. Their work ethic and knowledge of SEM and all its facets is second to none. I have 100% trust in their work and know they can deliver results above and beyond my expectations, they are always looking for ways to improve performance. I don’t see the relationship as client / agency, they have become more like an extension of my team."

John Werbinski

Ecommerce Director at GANT

Title Goes Here

Others say ‘free audit’. We say ‘Opportunity Analysis …by Strategic Priority’. OK, it’s not as catchy but there’s a BIG difference. Optimising your revenue growth means not treating every available tactic as equal. New opportunities in fashion & lifestyle audiences come in various levels of effort vs reward. Marketing and Ecommerce teams need an appraisal of the current performance marketing performance, in the context of your platform, brand reach, current investment level, and market opportunity.

Automation must take care of 80% of the heavy lifting, freeing up talent to win marketshare by focusing human expertise on the hypercompetitive 20% at the head of the tail. Innovation and growth require choosing what to be laser-focused on, and not get distracted by lower priority noise.

Pricing Models That Reflect Your Investment

SHARED FINANCIAL RISK - Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Enim neque volutpat ac tincidunt vitae semper quis. Arcu bibendum at varius vel pharetra vel turpis nunc eget. In nibh mauris cursus mattis molestie a iaculis at. Facilisi morbi tempus iaculis urna. Gravida rutrum quisque non tellus. Pellentesque adipiscing commodo elit at imperdiet dui accumsan sit. Sed elementum tempus egestas sed sed risus. Justo laoreet sit amet cursus sit amet dictum sit. Ultricies leo integer malesuada nunc vel risus commodo. Nibh venenatis cras sed felis eget velit aliquet sagittis. Arcu non odio euismod lacinia at quis.

Industry-Published Innovation

UNIQUE INSIGHTS - As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. For example, how does your product data compare with wider industry trends?

Our research has been published on industry sites such as SearchEngineLand. Facilisi morbi tempus iaculis urna. Gravida rutrum quisque non tellus. Pellentesque adipiscing commodo elit at imperdiet dui accumsan sit. Sed elementum tempus egestas sed sed risus.

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Predicting The Future With Data

FORECASTING - Every client we work with in the fashion and lifestyle space deepens our already strong understanding of what makes this type of consumer think and how best to connect with them. Our goal is to predict the future so that every successful strategy increases the weight of evidence behind it. New innovative ideas turn into proven strategies after every successful campaign.

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