How Will Facebook’s Removal of 28-day Attribution Affect You
The world of paid social marketing was rocked back in October 2020, when Facebook initially said they would remove the 28-day attribution window for all… Read More
The Importance of Metadata To Win Hearts and Minds
Here’s one from Captain Obvious. Your paid media team spend hours improving and optimising copy for PPC ad results. Right? So then why is it… Read More
Selling on Amazon Might Be Your Smartest Business Decision
With almost the entire globe not being able to go out and shop like normal, online shopping has become a great escape for us all.… Read More
Creative By Robots. Meet the Google AI Video Director
Google is using AI to create video content from a web page. The obvious application is automating your video advertising creative. Repurposing existing website creative… Read More
Top Tips for Festive Outreach
Christmas. The most wonderful – and lucrative – time of the year for most brands and never a better time to step up your link… Read More
The Evolving History of Amazon Fashion: From Price To Exclusivity
Because if your initial USP is price, immediately there’s a lot of status brands that don’t align with that. Amazon Fashion as a department within… Read More
Marketing & Advertising – Top Industry Headlines Roundup
The stories that caught our eye recently.